Instagram unveils a fresh look with updated app and brand new logo

Instagram's new logo

Facebook-owned photo sharing application Instagram unveiled a new look today (Wednesday) and Twitter has got it with a storm. The original logo with a retro camera has been replaced by sunset colors (orange, yellow, pink, purple) in the background and a white outline of a camera. Adweek, Buzzfeed and The Guardian posted negative feedback for the new look and we are getting mixed reactions from other users as well. 

Updated Instagram App

Instagram broke the news via its official blog and pushed a newer version for both iOS and Android. The app now got a very minimalistic design with fonts in black and notifications in red. Along with Instagram, other sister apps Layout, Boomerang and Hyperlapse also got a similar update. 

More apps from Instagram

Brands official update says, "Our updated icon stays true to the camera and rainbow. The simpler design puts more focus on your photos and videos without changing how you navigate the app."

Well, a few Twitteratis agree to this statement and a few disagrees with it. Let's check out some tweets: 

This guy hated the new avatar, for sure.

My incredibly flat butt looks way better than Instagram's new look.

— Benjamin (@FurryDairy) April 29, 2016

This clearly explains the denial.

I don't like the new Instagram feed order and I want it to go away. And the new look is boring. pic.twitter.com/zx8SJIddOa

— Kevin Os (@KevinOs) April 29, 2016

This guy revealed the formula for an amazing logo and its way too funny.

How the new Instagram icon was made. pic.twitter.com/GnivZv81pW

— Oliur (@UltraLinx) May 11, 2016

Some people were pretty excited for the update. 

oh my god, instagram's new look is soo good, I'm loving it 😀💕

— • rabia • (@amourvitaa) May 11, 2016

Don just revealed Instagram's marketing secret.

Instagram made a smart move. They were losing marketing wise. New logo , new look. It will point ppl back to them for the mean time

— Don (@YungBG_) May 11, 2016

And this tweet is Epic.

Instagram is the reason I have trust issues. pic.twitter.com/KncYWKiOGp

— Michael (@blackmon) May 11, 2016

Instagram surely knows how to design a great introductory video, though. We loved this new video from Insta and we are sure you gonna like it too. It's cute!



Your review and feedback are also important. You can send us a feedback by participating in our poll on Twitter: 

#Instagram revamped it's #logo. What's your take on it?#techhoodoo #design #review #instagramupdate #instagramlogo

— TechHoodoo (@TechHoodoo) May 11, 2016

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